average order value on the earnings and profitability of eCommerce apps. (.and this is verified by the fact that order frequency has over 2x the impact vs. Join us every other Thursday as we confront challenges and explore solutions with a wide-range of thought leaders and. Advertisers pay for the products that we use, so advertisers are the customers. But what you'll find is that more time in the app doesn't necessarily always mean more purchases the same way it did in a brick-and-mortar. In our podcast, Your Undivided Attention, co-hosts Tristan Harris and Aza Raskin explore the incredible power that technology has over our lives and how we can use it to catalyze a humane future. Aza Raskin, a former executive of Firefox and the inventor of infinite scrolling, put it in stark terms. Some of this is driven by necessity - retailers have huge catalogs and users can only see a half dozen items at a time. In a previous post on Ethnography, I invited Aza Raskin, founder of Humanized and son of Jef Raskin, the inventor of the Macintosh and author of The Humane Interface: New Directions for Designing Interactive Systems to possibly answer reader’s questions about. Now let's talk eCommerce.īrick-and-mortar retailers used to spend a ton of time, energy, and resources coming up with creative ways to keep you shopping (Like how IKEA sets up their store as a giant maze and Target used to not play music over the speakers to encourage aimless wandering.) The eCommerce equivalent? Seemingly infinite scrolling. Aza Raskin on Google and How He Invented the Infinite Scroll. Now Aza estimates that infinite scrolling wastes over 200,000 human lifetimes daily, and "Doomscrolling" has also been found to cause obsessive-compulsive behavior, anxiety, and depression. A good example of a 'unit' is a page of Google - You're much less likely to click on page 2, because hitting the bottom of a page gives you a sense of accomplishment, and having to click provides your brain time to assess the diminishing returns you'll likely experience on the next page.) (Infinite scrolling intentionally or unintentionally plays on a heuristic shortcut called 'unit bias,' which basically says that people are naturally motivated to complete a 'unit' of something. Infinite scroll came from an attempt to make a more seamless and user-friendly user experience, but, like many good intentions, it succeeded too well. (You know how you can scroll and scroll and never reach the end of TikTok, Pinterest, Instagram, or even LinkedIn? That's him.) If you don't know Aza, he's a writer, engineer, and entrepreneur.and the inventor of the "Infinite scroll". Aza Raskin says he's sorry for making you sad.
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